Gucci, the iconic Italian fashion house, has always been known for its innovative and boundary-pushing marketing campaigns. In 2017, the brand launched a groundbreaking campaign titled "Soul Scene," which paid tribute to the vibrant and dynamic energy of late-1960s black dance parties. This campaign was a celebration of diversity, music, and culture, and it showcased Gucci's commitment to inclusivity and representation in the fashion industry.
Gucci Promotional Campaign:
Gucci's "Soul Scene" campaign was a bold and refreshing departure from traditional fashion advertising. Instead of featuring conventional runway models, the campaign showcased a diverse group of black models and dancers, all of whom exuded a sense of joy, freedom, and individuality. This choice was a deliberate and powerful statement by Gucci, highlighting the beauty and richness of black culture and history.
The campaign was shot by renowned photographer Glen Luchford, who captured the energy and spirit of the 1960s dance scene with his signature cinematic style. The images featured vibrant colors, bold patterns, and retro-inspired fashion, all of which reflected Gucci's unique aesthetic and vision.
Gucci Campaign Black Models:
One of the standout elements of the "Soul Scene" campaign was the inclusion of black models and dancers in prominent roles. This decision was a significant departure from the fashion industry's historical lack of diversity and representation. By featuring black talent front and center, Gucci sent a powerful message about the importance of inclusivity and the beauty of all cultures.
The black models in the campaign exuded confidence, style, and charisma, bringing a sense of authenticity and vibrancy to the imagery. Their presence not only celebrated black beauty but also challenged traditional beauty standards and norms within the fashion industry.
New Campaign Gucci Vittoria Ceretti:
Vittoria Ceretti, the Italian supermodel, was one of the faces of Gucci's "Soul Scene" campaign. Known for her striking features and versatile look, Ceretti brought a sense of elegance and sophistication to the campaign. Her presence added a touch of glamour to the retro-inspired aesthetic, creating a dynamic contrast that underscored the campaign's eclectic and inclusive spirit.
Ceretti's involvement in the campaign highlighted Gucci's commitment to working with a diverse range of talent and embracing different styles and perspectives. Her collaboration with the brand showcased her versatility as a model and her ability to embody the essence of Gucci's vision.
Gucci Gift Giving Campaign:
In addition to the "Soul Scene" campaign, Gucci also launched a gift-giving campaign in 2017 that highlighted the brand's luxury offerings and iconic accessories. The campaign featured a curated selection of Gucci's most coveted items, including handbags, shoes, and jewelry, all presented in a festive and glamorous setting.
The gift-giving campaign was a celebration of luxury and indulgence, inviting customers to immerse themselves in the world of Gucci and experience the brand's unique blend of heritage and innovation. The campaign's imagery was rich and opulent, reflecting Gucci's status as a leading luxury fashion house.
Gucci Campaign Tom Ford:
Tom Ford, the legendary fashion designer and former creative director of Gucci, played a pivotal role in shaping the brand's image and aesthetic during his tenure. Ford's bold and provocative designs brought a new level of glamour and sensuality to Gucci, transforming it into a global powerhouse in the fashion industry.
While Ford's time at Gucci predates the "Soul Scene" campaign, his influence on the brand's legacy is undeniable. His daring and visionary approach to fashion paved the way for Gucci's continued success and innovation, setting the stage for campaigns like "Soul Scene" to push boundaries and challenge conventions.
Gucci Guilty Commercial:
Gucci's "Guilty" fragrance campaign is another example of the brand's commitment to creating bold and memorable advertising. The campaign, which features Hollywood stars Jared Leto and Lana Del Rey, is a seductive and cinematic exploration of desire, passion, and indulgence.
The "Guilty" commercial captures the essence of the fragrance with its moody and atmospheric visuals, set against a backdrop of mystery and intrigue. Leto and Del Rey's magnetic chemistry and captivating performances add an air of sophistication and allure to the campaign, making it a standout in the world of luxury fragrance advertising.
Gucci Campaign Painting:
current url：https://fyaspe.h361a.com/guide/gucci-campaign-2017-black-47645
louis vuitton blue monogram jacket louis vuitton shoes woman